Your company's database has a significant amount of customer information including types of purchases, volume of purchases,
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Your company's database has a significant amount of customer information including types of purchases, volume of purchases, and frequency of purchases. Explain how data mining can enhance marketing programs.
Related Book For
Practicing Statistics Guided Investigations For The Second Course
ISBN: 9780321586018
1st Edition
Authors: Shonda Kuiper, Jeff Sklar
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