Your employer has tasked you with creating a brand for a new line of frozen cheesecake that will be sold in grocery and convenience stores.

a) Develop a brand name and discuss its pros and cons.

b) Develop a tagline and discuss its pros and cons.

c) What position in the market do you expect to claim using this name and tagline?

Answer rating: 100% (QA)

a Brand Name For your new line of frozen cheesecake we recommend the brand name ChillCakes Pros Evokes the key selling point The name ChillCakes immed... View the full answer