Your friend is a publisher. He tells you that if he raises the price of a book
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Question:
Your friend is a publisher. He tells you that if he raises the price of a book for 5 dollars (so the new price is 5 dollars higher than the old price), then his sales decrease for 100 copies (so the new sales is 100 copies fewer than old sales). He wants to know if he actually does this price change, what happens to his revenue (goes up, goes down or stay the same). What is your suggestion to him?
Related Book For
Advanced Financial Accounting
ISBN: 978-0132928939
7th edition
Authors: Thomas H. Beechy, V. Umashanker Trivedi, Kenneth E. MacAulay
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