Your marketing team delivers a draft proposal to your boss, Ms. Yates, and she is very impressed
Question:
Your marketing team delivers a draft proposal to your boss, Ms. Yates, and she is very impressed with what you've come up with. So much so that she has asked you and your team to deliver the "pitch" to the client. You know this is a big responsibility and that it is a chance to further enhance your reputation as someone who can get things done and bring business into the firm. You and your team rehearse your presentation a number of times before meeting with the client. You are very confident about winning this work.
The day after your presentation the client calls and thanks you for all the hard work that you put into your proposal but says they are going to go with a different firm. You ask for some feedback and they say that the price for your proposal was too high, it appeared it would take too long to get your team in place to do the work and that they just didn't feel there was "chemistry" between your team and the client team.
Ms. Yates asked you to get in touch with her the moment the client got back to you with their response. She is traveling on other business so a face-to-face meeting is not possible.
Compose Your Email:
Prepare an email to Ms. Yates to deliver this bad news truthfully, tactfully, and with sincerity.
Make sure your email includes a subject line, greeting, and sign-off.