Your memo should discuss brand positioning and product portfolio for Nova Scotia College Publishing (NSCP) by exploring
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Question:
Your memo should discuss brand positioning and product portfolio for Nova Scotia College Publishing (NSCP) by exploring the following:
Describe the NSCP product and service portfolio (imagine it based on what you learn from the founder and your research).
Describe the NSCP brand promise (imagine it based on what you learn from the founder and your research).
Describe the NSCP brand voice and personality (imagine it based on what you learn from the founder and your research).
Describe/ develop the NSCP brand positioning statement (imagine it based on what you learn from the founder and your research).
Related Book For
Auditing An International Approach
ISBN: 978-0071051415
6th edition
Authors: Wally J. Smieliauskas, Kathryn Bewley
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