Your syndicate is a start-up that has just produced a successful Minimum Viable Product (MVP) on...

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Your syndicate is a start-up that has just produced a successful Minimum Viable Product (MVP) on an e- haling app (the product focused on ride from door-to-door only). The app has been running in the South African market only over the last 2 years and has acquired over a million users. The start-up is now in the phase to request Seed funding B round, as its investors from Seed funding A were really impressed with growth and sales in South Africa. However, current investors portfolio focuses only on South Africa and not other locations. Seeding Funding Round B is mainly to grow the business into new geographies/locations and markets and therefore the following is key areas that needs to be included in your syndicate assignment. Please address them all. 1) Which new markets and the competitive strategies are in these markets? And why? Your syndicate is a start-up that has just produced a successful Minimum Viable Product (MVP) on an e- haling app (the product focused on ride from door-to-door only). The app has been running in the South African market only over the last 2 years and has acquired over a million users. The start-up is now in the phase to request Seed funding B round, as its investors from Seed funding A were really impressed with growth and sales in South Africa. However, current investors portfolio focuses only on South Africa and not other locations. Seeding Funding Round B is mainly to grow the business into new geographies/locations and markets and therefore the following is key areas that needs to be included in your syndicate assignment. Please address them all. 1) Which new markets and the competitive strategies are in these markets? And why?

Answer rating: 100% (QA)

When considering new markets for expansion its important for the syndicate to evaluate potential locations based on various factors such as market siz... View the full answer