You're the new Bulgarian market marketing director meeting your team for the first time in a pleasant neighborhood coffee shop in Sofia. The squad has never worked with Americans, just domestic directors. You eventually respond to inquiries by nodding. Did you have a good flight, do you enjoy the Sofia, and are you looking forward to working with us? Your nods confuse and annoy your team. Q: What happened and what should you have done? Compare Bulgarian and American cultures. Explain.

Answer rating: 100% (QA)

The scenario you described is a classic example of cultural misunderstanding You as an American used ... View the full answer