Yummy pizza, is a small cozy restaurant in Al Bireh area targeting young professionals working at...
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Yummy pizza, is a small cozy restaurant in Al Bireh area targeting young professionals working at stores and other organizations in the area who want a nice affordable pizza and a salad for their lunch break. Owing to the current economic downturn caused by the prevailing war and political unrest, the owner is considering the idea of decreasing the price of their main offers for different sizes on the menu that include a salad as a side dish. 1. What type of research objective and appropriate research method /approach would be the most useful to determine if a 10-percent decrease in the price for these offers would result in an increase in purchases sufficient to offset the reduced price? Why? 2. Name three sources for gathering intelligence information about Yummy pizza's main competitors? Yummy pizza, is a small cozy restaurant in Al Bireh area targeting young professionals working at stores and other organizations in the area who want a nice affordable pizza and a salad for their lunch break. Owing to the current economic downturn caused by the prevailing war and political unrest, the owner is considering the idea of decreasing the price of their main offers for different sizes on the menu that include a salad as a side dish. 1. What type of research objective and appropriate research method /approach would be the most useful to determine if a 10-percent decrease in the price for these offers would result in an increase in purchases sufficient to offset the reduced price? Why? 2. Name three sources for gathering intelligence information about Yummy pizza's main competitors?
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Related Book For
Human Resource Management
ISBN: 978-0538453158
13th Edition
Authors: Robert L. Mathis, John H. Jackson
Posted Date:
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