By combining knowledge from each of these perspectives, a basic understanding of tourism fundamentals can be developed.

1. Marketing concepts provide insights into why people travel as well as possible approaches to meeting their needs as they travel

2. Management concepts provide insights into the processes needed to meet societies' and visitors' current and future demands.

3. Financial concepts provide the tools needed to understand, design, and supply profitable levels of visitor services

A. Give a detailed explanation of the Marketing perspective

1. What is Marketing Mix?
2. What are the four "P's" of marketing?

B. Give a detailed explanation of the Management perspective

C. Give a detailed explanation of the Finance perspective

1. What is "business"?
2. Name at least three examples of non-profit tourism organizations
3. What is the "Language of Business"?
4. What are the three components of measuring financial success?

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A Marketing Perspective Marketing in the context of tourism involves understanding why people travel and how to effectively meet their needs and desires One fundamental concept in marketing is the Mar... View the full answer