In general, how does a phase-change design like the ABAB reversal design demonstrate that the treatment (rather

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In general, how does a phase-change design like the ABAB reversal design demonstrate that the treatment (rather than chance or coincidence) is responsible for causing changes in behavior? 

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Research Methods For The Behavioral Sciences

ISBN: 9781337613316

6th Edition

Authors: Frederick J Gravetter, Lori Ann B. Forzano

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