Obtain a copy of a customer questionnaire from a department store or restaurant. For each question on

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Obtain a copy of a ‘customer questionnaire’ from a department store or restaurant. For each question on the questionnaire establish whether it is collecting factual/demographic, attitude/opinion or behaviour/event data. Do you consider any of the questions are potentially misleading? If yes, how do you think the question could be improved? Discuss the answer to these questions in relation to your questionnaire with a friend.

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Research Methods For Business Students

ISBN: 9781292208787

8th Edition

Authors: Mark Saunders, Philip Lewis, Adrian Thornhill

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