1. As a retail buyer, what criteria would you use in deciding whether your chain should carry...
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1. As a retail buyer, what criteria would you use in deciding whether your chain should carry the new Samsung Family Hub refrigerator?
2. What kind of support would you require from Samsung with regard to training you (as the buyer) and the on-floor sales personnel?
3. Discuss the logistics of the new refrigerator from the perspective of the retailer.
4. What retail price would you set for the new refrigerator? How would you come up with this price?
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Related Book For
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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