How is trading-area analysis different for a small store than a large store? Explain your answer. How

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  1. How is trading-area analysis different for a small store than a large store? Explain your answer.
  2. How should a food-delivery service such as Amazon Fresh define its trading area? Is it going to bigger or smaller than a traditional supermarket’s trading area? Why?
  3. What are the pros and cons of locating in a mixed-use center?
  4. What type of retail location is best suited to a small store? Why?
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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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