A fast-food brand is contemplating trading area saturation before committing to locate in several cities in an
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A fast-food brand is contemplating trading area saturation before committing to locate in several cities in an overseas market. What should it consider?
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Related Book For
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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