Discuss local examples of a retailer applying mass marketing, concentrated marketing, and differentiated marketing.
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Discuss local examples of a retailer applying mass marketing, concentrated marketing, and differentiated marketing.
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Mass marketing x Sears JC Penney 7Eleven Safeway ...View the full answer
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Related Book For 
Retail Management A Strategic Approach
ISBN: 978-1292214672
13th Global edition
Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee
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