How do new and mature retailing businesses differ in terms of their treatment of core customers?

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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Question Posted: Jun 09, 2018 06:44 AM

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How do new and mature retailing businesses differ in terms of their treatment of core customers?

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A new retailer faces the dual tasks of attracting shoppers and building a loyal f...View the full answer

Retail Management A Strategic Approach

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