If a retailer has a new 10-year store lease, does this mean the next time it studies

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If a retailer has a new 10-year store lease, does this mean the next time it studies the characteristics of its trading area should be 5 years from now? Explain your answer.

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Retail Management A Strategic Approach

ISBN: 978-1292214672

13th Global edition

Authors: Barry Berman, Joel R. Evans, Patrali Chatterjee

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