1. On the basis of your review of the David Jones website, http://davidjones.com.au/, use examples to explain how different sections of the home page serve different audiences. What other audiences would you suggest David Jones serve via its website? Why?

2. Based on your review of the David Jones website, http://davidjones.com.au/, design three separate AdWords advertisement.

Synopsis:   Starting late last century, search engines began to develop interactive advertising models based on user interests, such as keywords typed into a search engine. The concept-sponsored search aligns online advertisements with search engine queries. David Jones, or simply DJs, has dozens of department stores, predominantly in Australia’s capital cities, and would like to test Google AdWords.