The same brand and style of mens suits are sold at different prices at a department store
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The same brand and style of men’s suits are sold at different prices at a department store like Macy’s and at a specialty store like Men’s Wearhouse. Why would a customer choose to buy the suit from one store rather than the other?
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There are many different reasons why customers choose one retailer over another Some ...View the full answer
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Muhammad Salman Alvi
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Related Book For
Retailing Management
ISBN: 978-1259573088
10th edition
Authors: Michael Levy, Barton Weitz, Dhruv Grewal
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