Why are store-based retailers aggressively pursuing sales through Internet channels?

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Retailing Management

ISBN: 978-1259573088

10th edition

Authors: Michael Levy, Barton Weitz, Dhruv Grewal

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Question Posted: Dec 03, 2018 11:27 AM

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Why are store-based retailers aggressively pursuing sales through Internet channels?

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Stores have realized several distinct benefits of an Internet channel that overcome their traditiona...View the full answer

Retailing Management

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