A survey of local business firms to determine how they forecast sales will produce a variety of
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A survey of local business firms to determine how they forecast sales will produce a variety of answers. Some will claim they do not use any formal techniques to forecast sales. You know they must be using some approach, no matter how loosely defined. How do you know a business firm is making a sales forecast? What are the implications of not making a sales forecast?
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Determining whether a business firm is making a sales forecast can often be deduced by examining various signs and practices within the organization even if they claim not to use formal techniques Her...View the full answer
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Related Book For 
Sales Force Management Leadership Innovation Technology
ISBN: 9781138951723
12th Edition
Authors: Mark W. Johnston, Greg W. Marshall
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