Explain what is meant by the decision-making unit (DMU). Why is identifying the DMU particularly difficult when

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Explain what is meant by the ‘decision-making unit’ (DMU). Why is identifying the DMU particularly difficult when selling to public-sector organisations?

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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Question Posted: May 04, 2024 09:43 PM

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Explain what is meant by the decision-making unit (DMU). Why is identifying the DMU particularly difficult when

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Selling And Sales Management

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