How does the role of selling tend to differ between (a) industrial products and (b) consumer products?

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How does the role of selling tend to differ between

(a) industrial products and

(b) consumer products?

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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Question Posted: May 05, 2024 03:00 AM

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How does the role of selling tend to differ between (a) industrial products and (b) consumer products?

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The role of selling can differ between industrial products and consumer products due to various factors such as the target audience sales process complexity relationship building and decisionmaking dy...View the full answer

Selling And Sales Management

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