The sales manager also wants the sales force to be incentivised to ensure a good product launch.

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The sales manager also wants the sales force to be incentivised to ensure a good product launch.

She recognises the importance of the sales budget in motivating and controlling the sales force.

Advise on the best way of setting sales quotas or targets for salespeople for the relaunched brand, and how these might be used as a yardstick when measuring achievement.

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Selling And Sales Management

ISBN: 275523

11th Edition

Authors: Kenneth Le Meunier-FitzHugh

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