What is global account management? What competences are required and do they differ from those required of

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What is global account management? What competences are required and do they differ from those required of the key account manager?

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Selling And Sales Management

ISBN: 116227

7th Edition

Authors: David Jobber , Geoff Lancaster

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Question Posted: May 05, 2024 03:00 AM

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What competencies are required for global account management and do they differ from those required of the key account manager?
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What is global account management? What competences are required and do they differ from those required of

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Global account management refers to the strategic management of multinational or global accounts within an organization It involves developing and nurturing relationships with key clients that have op...View the full answer

Selling And Sales Management

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