Distinguish between emotional and rational buying motives.
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Distinguish between emotional and rational buying motives.
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Both emotional and rational buying motives influence customer decisions but they stem from different sources and play distinct roles in the purchase process Heres how they differ Emotional Buying Moti...View the full answer
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9780133156850
7th Canadian Edition
Authors: Gerald L. Manning
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