In the consumer buying decision process, one stage involves an evaluation of solutions. Describe the characteristics of

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In the consumer buying decision process, one stage involves an evaluation of solutions.

Describe the characteristics of this stage, and comment on the salesperson’s role in assisting the consumer with this part of the process.

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Related Book For  answer-question

Selling Today Partnering To Create Value

ISBN: 9781292458632

15th Global Edition

Authors: Gerald Manning, Michael Ahearne

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