Value creation is the new selling imperative. Consider the salespersons role in value creation and explain how
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Value creation is the new selling imperative. Consider the salesperson’s role in value creation and explain how and why we need to bear in mind the needs of all stakeholders
(and not just customers) when creating long-term, meaningful, and impactful value.
Consider applying the customer value model and substituting the term
“customer” for “stakeholder” based on a 2020 report titled “The Value of Value Creation,” at www.mckinsey.com.37 Discuss how this may be impactful.
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Related Book For
Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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