A powerful new entrant is likely to drive many smaller incumbent firms out of business and their

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A powerful new entrant is likely to drive many smaller incumbent firms out of business and their employees out of work. As CEO of a multinational visiting a small country that your firm plans to enter, you face protestors organized by small firms. You are going to be interviewed by a local journalist, who has given you a list of questions ahead of the interview. One question is: How can we be sure that the entry of your firm is beneficial to our economy? How do you answer this question?

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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