1. If you were Dorian, what steps would you take to grow the business? 2. What do...
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1. If you were Dorian, what steps would you take to grow the business?
2. What do you see as the greatest challenges facing Dorian as she moves her business forward?
3. How does Dorian’s approach to marketing differ from that of traditional jewellery retailers? Do you think this approach is more successful or less?
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Related Book For
Small Business Management Launching and Growing New Ventures
ISBN: 978-0176532215
6th Canadian edition
Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy
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