1. What opportunities did Melissa identify, and how did she capitalize on those opportunities? 2. How did...
Question:
1. What opportunities did Melissa identify, and how did she capitalize on those opportunities?
2. How did Melissa’s background help her identify and tackle the problems she discovered in the beauty industry?
3. Describe how The Lip Bar can impact a growing segment of their customer base.
4. Describe The Lip Bar’s competitive advantage(s).
5. How does The Lip Bar’s mission help the companymake a difference in the beauty industry? What should businesses be concerned with regarding social entrepreneurship?
6. Visit The Lip Bar’s website at https://thelipbar.com/ and explore the offerings provided. What stands out about these products?
Step by Step Answer:
Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780357718803
20th Edition
Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy