Do markets always need to be segmented? Why or why not? What might be some differences in

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Do markets always need to be segmented? Why or why not? What might be some differences in market segmentation for small companies versus large companies?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357718803

20th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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Question Posted: Aug 15, 2023 08:45 AM

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Do markets always need to be segmented? Why or why not? What might be some differences in

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Markets do not always need to be segmented unless you intend all customers to be a single ...View the full answer

Small Business Management Launching And Growing Entrepreneurial Ventures

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