How can the concept of a strategic alliance be used in promotional strategy?
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How can the concept of a strategic alliance be used in promotional strategy?
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When two firms come together for the purpose of promoting th...View the full answer
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Related Book For
Small Business Management Launching and Growing New Ventures
ISBN: 978-0176532215
6th Canadian edition
Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy
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