What advantages does a small business have in forming a strategic alliance with another small business as

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What advantages does a small business have in forming a strategic alliance with another small business as opposed to a small business forming an alliance with a large company?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357718803

20th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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