Why is it important for a small business to conduct careful analyses of the social, technological, economic,

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Why is it important for a small business to conduct careful analyses of the social, technological, economic, and political forces in a foreign market before making the decision to enter it?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357718803

20th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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