Describe the difference between a segmentation variable and a descriptive variable.

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Dec 07, 2023 08:18 AM

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Describe the difference between a segmentation variable and a descriptive variable.

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The key difference between a segmentation variable and a descriptive variable lies in their purpose and application Segmentation variable Purpose Used ...View the full answer

Social Marketing Behavior Change For Social Good

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