Discuss the advantages and disadvantages to mental accounting and how investors can manage this cognitive error.
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Discuss the advantages and disadvantages to mental accounting and how investors can manage this cognitive error.
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Mental accounting is the act of allocating capital to different buckets based on the end u...View the full answer
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Related Book For 
Financial Behavior Players Services Products And Markets
ISBN: 9780190269999
1st Edition
Authors: H. Kent Baker, Greg Filbeck, Victor Ricciardi
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