Reflect back on the Marketing Dialogue. What additional P have you thought about and where might it
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Reflect back on the Marketing Dialogue. What additional “P” have you thought about and where might it fit in this 10 step model?
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The traditional marketing mix consists of these four elements often referred to as the 4 Ps If youre ...View the full answer
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Related Book For
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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