The authors suggested that you might be surprised that you are two thirds of the way through
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The authors suggested that you might be surprised that you are two thirds of the way through the planning process and just now getting to what some people think is marketing: promotion. Why is the promotional tool developed after selecting priority audiences; a desired behavior; a positioning statement; and product, price, and place strategies?
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Related Book For
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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