Using the SMART objectives developed in Exercise 1, identify two metrics appropriate to measure the success of

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Using the SMART objectives developed in Exercise 1, identify two metrics appropriate to measure the success of each objective.

Data from in exercise 1

Identify a student organization that uses social media to promote its activities and membership opportunities. Briefly review the social media zones in use by the organization and define three SMART objectives for the organization’s use of social media.


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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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