What is the difference between perceived benefits and potential motivators? Why do you need to know both?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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What is the difference between perceived benefits and potential motivators? Why do you need to know both?

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Perceived Benefits and Potential Motivators are two important concepts often applied in various fiel...View the full answer

Social Marketing Behavior Change For Social Good

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