The Journal of Consumer Research included a report of a study that was conducted to determine whether
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The Journal of Consumer Research included a report of a study that was conducted to determine whether people have different spending characteristics when they have a $1 bill or when they have four quarters. The subjects were given a choice:
keeping the money or spending it on gum or mints.
Among 46 subjects given the $1 bill, 12 spent the money.
Among 43 subjects given four quarters, 27 spent the money.
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Related Book For
Statistical Reasoning For Everyday Life
ISBN: 978-0134494043
5th Edition
Authors: Jeff Bennett, William Briggs, Mario Triola
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