Television viewing habits are changing. In January 2019, Hub Entertainment Research (https://www.marketingcharts.com/industries/media-and-entertainment-108210) asked consumers, Which networks/sources would
Question:
Television viewing habits are changing. In January 2019, Hub Entertainment Research (https://www.marketingcharts.com/industries/media-and-entertainment-108210) asked consumers, “Which networks/sources would you keep if you could only keep some?” Using this information, in the top four choices, 35% of all viewers would keep Netflix, 23% would keep CBS, 21% would keep ABC, and 21% would keep NBC. A random sample of 120 viewers who were 35 years or older showed that 30 would keep ABC, 32 would keep CBS, 30 would keep NBC, and 28 would keep Netflix. At the .05 significance level, can we conclude that the viewing habits of viewers who are 35 years or older are the same for all age groups?
Step by Step Answer:
Statistical Techniques In Business And Economics
ISBN: 9781260239478
18th Edition
Authors: Douglas Lind, William Marchal, Samuel Wathen