Talk-show host Howard Stern moved his controversial radio program from free, over-the-air (AM/FM) radio to Sirius XM satellite radio. The move was perceived in the industry to boost satellite radio subscriptions. This led American Media Services, a developer of AM/FM radio properties, to solicit a nationwide random-digit dialing phone survey of 1,008 people. The purpose of the survey was to determine how much interest Americans really have in buying satellite radio service. After providing some background on Howard Stern’s controversial radio program, one of the questions asked, “How likely are you to purchase a subscription to satellite radio after Howard Stern’s move to Sirius?” The result: 86% of the respondents stated that they aren’t likely to buy satellite radio because of Stern’s move. Consequently, American Media Services concluded that “the Howard Stern Factor is overrated” and that “few Americans expect to purchase satellite radio”—claims that made the headlines of news reports and Web blogs. Do you agree?