Airbnb and Uber are companies that have successfully entered the lodging and ride-hailing markets, respectively. Both provide

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Airbnb and Uber are companies that have successfully entered the lodging and ride-hailing markets,

respectively. Both provide offerings that are typically less expensive than their incumbent competitors, hotel chains and taxis.

1. What are the sources of cost advantage for Airbnb and Uber? How are their strategies similar?

2. Why is it difficult for hotel chains or taxis to imitate their cost structure?

3. How would you respond if you were running a hotel chain or a taxi company?

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Strategic Management Concepts And Cases

ISBN: 9781119563136

3rd Edition

Authors: Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce

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