Choose an industry and construct a strategic group map.
Do this by identifying some of the major players and some of the key differences in how they compete. Select two factors for the two axes and plot the firms. Do you observe a group structure? Explain.
Using the same industry as above, identify three companies that sell a similar product. List some of the product attributes. Now evaluate each company’s product on those attributes (it’s OK to do this qualitatively)
and plot the data using a strategy canvas view. What insights do you gain?