How do perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses. Make recommendations to

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How do perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses. Make recommendations to a primarily brick-and-mortar retail firm on how to compete more effectively with online firms. Do your suggestions fall mostly into the accounting, shareholder, or economic point of view on competitive advantage?

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Strategic Management

ISBN: 9781265951504

6th Edition

Authors: Frank Rothaermel

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