In performing strategic management case analysis, you can find information about the respective company’s actual and planned strategies. Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting library and Internet research to determine what McDonald’s should do in 2011–2013.

Instructions

Step 1 Look up McDonald’s (MCD) and Burger King Holdings (BKC) using the Web sites provided in Table 4-5. Find some recent articles about firms in this industry. Scan Moody’s, Dun & Bradstreet, and Standard & Poor’s publications for information.

Step 2 Summarize your findings in a three-page report entitled “Strategies Being Pursued by McDonald’s in 2010.”

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TABLE 4-5 Excellent Web Sites to Obtain Information on Companies, Including Financial Ratios http://marketwatch.multexinvestor.com http://moneycentral.msn.com http://finance.yahoo.com www.clearstation.com https://us.etrade.com/e/t/invest/markets www.hoovers.com