More and more companies every day decide to begin doing business in the forgotten continent— Africa. Research is necessary to determine the best strategy for being the first mover in many African countries (i.e., being the first competitor doing business in various countries).

Instructions

Step 1 Print off a map of Africa.

Step 2 Print off demographic data on 10 African countries.

Step 3 Gather competitive information regarding the presence of fast-food firms doing business in Africa.

Step 4 List in prioritized order eight countries that you would recommend for McDonald’s entry. Country 1 is your best, and country 2 is your next best. Based on your research, indicate how many McDonald’s restaurants you would recommend building over the next three years in each country. List in prioritized order three cities in each of your eight African countries where you believe McDonald’s should build most of its restaurants.