Most universities have a vision and mission statement. The purpose of this exercise is to give you practice writing a vision and mission statement for a nonprofit organization such as your own university.

Instructions

Step 1 Write a vision statement and a mission statement for your university. Your mission statement should include the nine characteristics summarized in Table 2-4.

Step 2 Read your vision and mission statement to the class.

Step 3 Determine whether your institution has a vision and/or mission statement. Look in the front of the college handbook. If your institution has a written statement, contact an appropriate administrator of the institution to inquire as to how and when the statement was prepared. Share this information with the class. Analyze your college’s vision and mission statement in light of the concepts presented in this chapter.

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TABLE 2-4 Characteristics of a Mission Statement • Broad in scope; do not include monetary amounts, numbers, percentages, ratios, or objectives Less than 250 words in length Inspiring Identify the utility of a firm's products Reveal that the firm is socially responsible Reveal that the firm is environmentally responsible Include nine components customers, products or services, markets, technology, concern for survival/growth/ profits, philosophy, self-concept, concern for public image, concern for employees Reconciliatory Enduring